How Vulcan looks, sounds and shows its work, across medical devices, custom hardware and toys.
Orange · Silver · Forge blackTwo halves of one V
The Vulcan mark is built from two blades that meet at a point. Silver is the cold, measured side of the business. Orange is the hot side, where material is melted, fused and turned into something new. Every piece of the brand uses both.
Silver · Precision
- Medical-grade manufacturing
- Custom hardware and enclosures
- Inspection, traceability, documentation
Orange · Heat
- Proprietary print processes
- Vulcan materials
- Toys and collectibles
Vulcan builds the parts that have to work, from a surgical guide to a kid's favorite figure, with the same care.
Exact
We state tolerances, lead times and materials as numbers. If we can't hold a spec, we say so before we quote.
Accountable
Every part is traceable to a build, a lot and an inspector. Our medical discipline applies to the whole shop.
Inventive
Our own materials and processes let us make parts other shops turn down. We show that ingenuity with confidence.
Logo
Use the full wordmark wherever there is room. Use the V mark alone only where the Vulcan name already appears nearby, or at app-icon and favicon sizes. Always use the supplied artwork. Never redraw or retype it.
Primary · on Forge BlackV markSecondary · on PaperV mark · on PaperClear space
Keep a margin of X on every side, where X is the height of the orange triangle inside the A.
Minimum size
Below 120 px wide, switch the wordmark to the V mark. The brushed texture drops out at small sizes, so use the flat version for anything under 32 px.
On orange
On Vulcan Orange, use a one-color Forge Black wordmark. The two-tone version disappears into the background.
Color
Vulcan is a dark brand. Forge Black and graphite carry most of the surface, silver carries type and structure, and orange marks heat: the one action, state or detail you want someone to notice. Click a swatch to copy its hex value.
| Pairing | Sample | Contrast | Use |
|---|
Finishes
The logo is rendered as brushed metal, so the brand has two metallic finishes. Use them for display type and hero objects only. Body text, labels and data are always flat color.
--metal: linear-gradient(180deg, #fbfbfc 0%, #d9dce0 36%, #7d8189 50%, #b3b7be 60%, #f1f2f4 100%);
For headlines of 32 px and larger. The dark band at 50% suggests a horizon reflection. Keep it horizontal.
--heat: linear-gradient(180deg, #ffc05a 0%, #ff9a3c 28%, #ff6a13 55%, #c9430a 100%);
For primary buttons, the V mark's right blade and a single hero word at most. Never use it for a full paragraph or a whole page background.
Typography
Three families, all free on Google Fonts. Unbounded matches the wide, heavy stance of the wordmark. Chakra Petch has cut corners like the V mark and handles specs, labels and numbers. Hanken Grotesk keeps long copy calm and readable.
Headlines, section titles and hero statements. Always uppercase. Tracking +1%.
Buttons, navigation, spec readouts, part numbers. Uppercase, tracking +14%.
Paragraphs, descriptions, documentation. Sentence case, 1.6 line height.
Unbounded 800 · 64–128 px
Unbounded 800 · 40–64 px
Unbounded 600 · 20 pxMedical devices
Chakra Petch 600 · 12 px · +14%Lead time 3–5 days · Ø 42.00 ±0.05
Hanken Grotesk 400 · 16/26Send a STEP, STL or 3MF file. An engineer reviews it for manufacturability and replies with a quote within one business day.
Interface
The cut corner is Vulcan's signature shape. It comes from the angled ends of the V's blades. Buttons, cards and tags use it in place of rounded corners. Pills are the one exception, and they are used for navigation only.
Buttons
Silver is the default primary. Use Orange once per page, for the action that starts a job. Ghost is for everything else.
Navigation
Tags
Corner sizes
Tags 6 px · Buttons 9 px · Cards 18 px · Hero panels 28 px. Cut the top-left and bottom-right corners only.
Spec readout
- Part VX-0412 · Material PA12
- Layer 064/064 · Z 28.000 mm
- Tolerance ±0.05 mm
Show real part data as small labels next to product imagery. Use tabular figures. Orange marks a live or in-progress value.
Imagery
One object, one light. Parts are shot like jewelry: on black, lit from the side so the metal shows, with a warm orange edge light that suggests the heat that made them.
Reference lighting · key left, orange rim rightDo
- Black or deep graphite backgrounds
- Hard side light that shows layer lines and machining marks
- Macro detail: lattices, threads, surface texture
- Real facility photos: the print floor, the cleanroom, inspection
Don't
- White "e-commerce" backgrounds for hero images
- Stock photos of people pointing at screens
- Orange light on medical devices in clinical settings
- Glowing sci-fi effects or blue light
Medical
Mostly silver. Cool, clean, clinical. Orange appears only in the logo and the primary button.
Hardware
The default balance. Orange marks live states and key specs.
Toys
The most orange. Brighter light, more playful angles and product in motion.
Voice
Vulcan writes like a senior engineer who is good with customers: direct, specific and calm. We say what we can make, how fast and to what spec.
Lead with the number
Tolerances, lead times, unit counts and standards come first. Adjectives come last, if at all.
Plain over clever
A buyer should understand every sentence the first time. Explain jargon or don't use it.
Adjust the heat
Medical copy is exact and restrained. Toy copy can be warmer and more fun, but it stays specific.
| Context | Say | Avoid |
|---|---|---|
| Hero | Precision, built layer by layer. | Revolutionizing the future of manufacturing. |
| Medical | Made under an ISO 13485 quality system, with lot traceability on every part. | Hospital-grade quality you can trust. |
| Toys | Snap-fit joints rated for 10,000 cycles, printed in our toy-safe resin. | Super durable, awesome toys kids will love! |
| Quote CTA | Upload a file | Let's build something amazing together |
| Delay | Your run ships Thursday, two days late. A build plate failed inspection and we're reprinting it. | We're experiencing unexpected delays. |
Applications
Examples of how the system applies to print and small screens. Names and contact details are placeholders.
+1 000 000 0000
Favicon & app icon
Social avatar
Always put the V mark on Forge Black inside a tile or circle, so the silver blade doesn't vanish on light-mode UIs.